Online Dating Industry Market & Revenue

You are doing a report or an article on dating sites and you want to know all the figures: market share, turnover, trends.

You can use our data freely shared below provided you quote us as source in exchange for the time spent collecting information.

The majority of dating services communicate on an approximate number of users. This is often the number of accounts created since the creation of the online dating service, but it is not necessarily the number of active users.

Groups and sales

The American Match Group is by far the world leader in dating. The Tinder app is its flagship product. Tinder represents $1.65 billion in revenue, it’s more than half of the Match Group revenue.

According to our estimates, in the Americas and Europe, the dating industry is worth $5 billion per year. Many of the figures are not reported and are difficult to obtain.

Figures for 2021 will come in the first quarter of 2022. Match Group, Bumble Inc and Sparks Network sales figures have been added.

GroupSites & appsUsers2015
revenues
2016
revenues
2017
revenues
2018
revenues
2019
revenues
2020
revenues
2021
revenues
Match Group (USA)Meetic
Disons Demain
Match
OurTime
Plenty of Fish (POF)
Tinder
Hinge
OkCupid
Hyperconnect
10,9 millionsNCNC$1.4 billion$1.7 billion$2.1 billion$2.4 billion$2.9 billion
Bumble Inc. – Blackstone (USA)Badoo
Bumble
Chappy
Lumen
Fruitz
40,7 millionsNCNCNCNCNC$542 millions$765 millions
Spark networks (Germany)Elite Rencontre
Elite Singles
Nos Belles Années
Zoosk
Christian Mingle
Jdate
eDarling
Swipe
Silver Singles
Attractive World
14,8 millionsNC$81 millions $97 millions $114 millions $171 millons$233 millions$216 millions
San Vicente Acquisition (USA)GrindR13 millions$38 millionsNCNCNCNCNCNC
ParshipMeet Group (Germany)Parship
MeetMe
eharmony
Skout
Tagged
GROWLr
LOVOO
ElitePartner
NCNCNCNCNCNC€246 millionsNC
Happn (France)Happn100 millions€4.9 millionsNCNCNCNCNCNC
Crescere Technologies Private Limited (India)Trulymadly8,5 millionsNCNCNC$0.5 million$0.5 million$0.5 millionNC
Adopt a Guy (France)Adopte un MecNC€23.4 millionsNCNCNCNCNCNC
Factor Lead SA / Prelinker (Switzerland)Jaquie Michel Contact
Rencontre Ronde
Easyflirt
NCNCNCNCNCNCNCNC
Pickup Agency AG (Liechtenstein)HugAvenueNCNCNCNCNCNCNCNC
MatchMedia (Netherlands)Match4Me
50plusmatch
NCNCNCNCNCNCNCNC
Cruzeiro SA (Switzerland)Edenflirt
Xflirt
wekiss
Meetcesoir
Cougars Avenue
NCNCNCNCNCNCNCNC
be2 SARL (Luxembourg)be2
Singles50
NCNCNCNCNCNCNCNC
Solarian (France)QuintonicNCNCNCNCNC€169,600NCNC
1tense
(France)
1tenseNCNCNCNCNCNCNCNC

The economic models of online dating businesses

For the vast majority of online dating services, whether sites or apps, the goal is to get the user to take a subscription.

Depending on the type of service, the price of a subscription can vary from $5 to over $60 per month.

To get the user to take out a subscription, dating services offer free trials. It is possible to create an account, browse users’ profiles but it is not possible to send messages. Therefore, you will have to take out a subscription to read and send private messages.

Other dating services work partially or completely with advertising.

Finally, other dating services work with paid options such as extra features (boosts to highlight the profile) or virtual currencies to buy virtual products.

For a dating service to be successful, the key is its popularity and user growth. That’s why a lot of money is spent on communication campaigns.

Online dating segment

To distinguish themselves from each other, dating services target a certain segment of the population. Online dating services are composed as follows:

  • casual
  • mainstream looking for serious relationship
  • high-end, elitist
  • for seniors (over 50 years old)
  • gay
  • lesbian
  • naughty, adult
  • libertine
  • black, asian, …
  • religion (Christian, Jewish, Muslim)

Dating sites vs Dating Apps

Since the democratization of smartphones, dating applications have tended to replace dating sites. This trend is even more true in the last 5 years.

Below, in red, the trend of using dating websites, in blue, the trend of using dating applications.

Announcements

Feb 2022Bumble Inc has acquired the French dating application Fruitz.
Jun 2021Match Group acquires Hyperconnect, a virtual reality company.
Jan 2021Lumen fait maintenant partie de Bumble.
Feb 2021Match Group buys South Korean Hyperconnect. The latter owns Azar and Kakuna Live. With this acquisition, Match Group takes another step into Asia.
Sept 2020Parship Group acquires The Meet Group and its brands to form ParshipMeet Group.
Mars 2020US investor group San Vicente Acquisition buys Grindr from China’s Kunlun Tech Co for $608.5 million
Nov 2019Blackstone sells MagicLab (owner of Badoo, Bumble and Lumen) for $3 billion. Blackstone integrates the Badoo and Bumble sites into Bumble Inc.
March 2019Purchase of Zoosk (USA) by Spark Networks (Germany)
Jan 2018Chinese company Kunlun buys all of GrindR for $152 million
May 2017Launch of Disons Demain in France by Match Group (USA)
2011Acquisition of Meetic (France) by Match Group (USA)
March 2009Founding of GrindR (USA)
Dec 2007Creation of Zoosk (USA)
Nov 2001Founding of Meetic (France)
2001Launch of Christian Mingle by Spark Networks
1997Founding of Spark Networks (germany) and its Jdate service.
April 1995Founding of Match.com